Privacy Policy
At Finally.™, the privacy and security of your personal information are a top priority. This Privacy Policy explains what we collect, how we use it, and the rights you have over your information. It is designed to comply with applicable U.S. privacy laws, including the California Consumer Privacy Act (CCPA), as amended by the California Privacy Rights Act (CPRA).
1. Who We Are
Finally.™ is operated by MENDEL LLC. Email:
This policy applies to information collected through our website and in connection with your orders.
2. Information We Collect
We only collect the information necessary to process your orders and improve your experience, including the following categories:
- Identifiers: first and last name, postal address, email address, phone number
- Internet/network activity: IP address and browsing data
- Commercial information: order history
We do not collect or store any payment card data. Payments are processed through secure, PCI-compliant platforms (Shopify Payments, PayPal, Klarna…).
We do not collect health information. Any details you voluntarily share with our customer service (for example, about your personal situation) are kept confidential, used only to respond to your request, and are never used for profiling.
3. How We Use Your Information
We use your information only to:
- Process and ship your orders
- Communicate with you about your order or your account
- Send promotional offers by email (only if you have opted in)
- Improve our website through analytics and advertising tools (Meta Pixel, TikTok Pixel…)
4. "Sale" and "Sharing" of Personal Information
We do not sell your personal information for money. Like many online retailers, we use advertising and analytics cookies (such as Meta Pixel and TikTok Pixel) that may share certain online identifiers with those platforms. Under the CCPA/CPRA, this may be considered "sharing" for cross-context behavioral advertising. You can opt out at any time — see Your Privacy Rights below.
5. Data Retention
We keep your information for a maximum of 3 years from your last order or interaction with our site. After that period, it is deleted or anonymized, unless a longer retention period is required by law (for example, tax or accounting obligations).
6. Cookies & Tracking Technologies
Our website uses cookies to improve your experience and measure the effectiveness of our advertising. These include:
- Functional cookies: required for the site to work (cart, session…)
- Analytics cookies: audience measurement via third-party tools
- Advertising cookies: Meta Pixel, TikTok Pixel for conversion tracking
You can manage or disable cookies at any time through your browser settings or our cookie banner.
7. Data Security
Your information is stored securely through Shopify™ and its service providers. It is never sold for money, and is shared only with the logistics, payment, and support providers that help us operate our business, strictly within the scope of their services.
8. Your Privacy Rights
Depending on where you live (including California residents under the CCPA/CPRA), you may have the right to:
- Know / access the personal information we hold about you
- Correct inaccurate information
- Delete your personal information
- Opt out of the "sale" or "sharing" of your personal information
- Limit the use of sensitive personal information
- Non-discrimination for exercising your rights
To exercise any of these rights — or to opt out of sharing for targeted advertising — contact us at . We will respond within 45 days, as required by the CCPA. We will never discriminate against you for exercising your rights.
9. Children's Privacy
Our products and website are intended for adults. We do not knowingly collect personal information from children under 18. If you believe a child has provided us with personal information, please contact us and we will delete it.
10. Changes & Contact
We may update this Privacy Policy from time to time. The most current version will always be posted on this page. For any questions about this policy or your personal information, contact us at .